Blog

Creatives, it’s time to meet your maker

Creatives, it’s time to meet your maker. Over the last decade or so, there have been any number of conversations, columns and posts about the demise of the traditional art director/copywriter team. It is, after all, an idea that’s nearly fifty years old and the world...

How to market to millennials

Co-create to communicate – how to market to millennials In online advertising, we constantly crave the attention of that dynamic and yet all too often elusive demographic group: millennials. It’s tough work – they’re all glued to their laptops, tablets or mobile...

Content marketing is like teenage sex

Content marketing is like teenage sex. Everyone's doing it, but not many are doing it well. Every brand in the country is creating content of one sort another. Even the local pub can't resist chalking a one-liner they've nicked from Instagram on their sandwich board....